Rupifi, a Bangalore-based fintech startup for SMEs, has raised US$1 million in a mix of equity and venture debt from Alteria Capital and technologist Gokul Rajaram, who is currently a board member of Coinbase ad Pinterest board. The newly-raised funds will be used to scale its ‘Buy Now, Pay Flexibly’ product, which is targeted at SMEs transacting on B2B marketplaces. Rupifi’s instant, flexible and no-EMI credit product is used online by small businesses to purchase inventory and other goods essential for their business operations.


World Trade Board launches plan to empower SMEs through trade and finance
BY ZAWYA
- 15/11/23
MSMEs make up around 90% of businesses globally, but accounted for just 23% of applications for trade finance in 2020. Despite their low representation, these smaller firms made up 40% of rejected trade finance applications. This mismatch between demand for and supply of trade financing known as the trade finance gap, is growing rapidly - from an estimated $1.5 trillion in 2018 to $2 trillion in 2022, and shows no signs of slowing.